Apple is assigning trust scores to users based on their calls and emails
- Thursday, September 20th, 2018
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Apple has begun assigning so-called ‘trust scores’ to users based on their usage habits in an attempt to clamp down on fraud.
The tech giant will assign these scores based on phone call and email metadata and use this trust score to help the company determine whether content is being bought by a real person or by scammers using Apple’s services as part of some kind of illegal schemes.
The data used by Apple will purely be related to phone and email usage as opposed to the content of phone calls and emails. 
A new provision within the iTunes Store & Privacy windows of iOS and tvOS, first spotted by VentureBeat, reads: “To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt a purchase. The submissions are designed so Apple cannot learn the real values on your device. The scores are stored for a fixed time on our servers.”
