Samsung has partnered with Apple to bring iTunes movies and TV shows to Samsung smart TVs. The move comes ahead of Apple’s plans to introduce a streaming service at some point this year.
The iTunes Movies and TV Shows app will be available in more than 100 countries on both Samsung’s 2019 TVs as well as its 2018 models – via a firmware update. This is the first time that Apple has open up access to its video library to third-party devices other than Windows PCs.
Samsung smart TV owners will be able to access their existing video library and browse the iTunes Store to buy or rent other movies and TV episodes.
In addition to the iTunes video library landing on Samsung TVs, the TVs will also include support for AirPlay 2 – which enables wireless streaming between devices – in 190 countries.
“We pride ourselves on working with top industry leaders to deliver the widest range of content services to our Smart TV platform,” said Won-Jin Lee, EVP for service business of visual display at Samsung Electronics. “Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.”