Apple Passes 50bn Downloads Milestone

Never to be outdone by Google, which announced yesterday that it had passed 48bn downloads, Apple has revealed on its website that it has now surpassed 50bn app installs.

The company said it had reached 40bn back in January, showing that 10bn alone have been downloaded in the last five months – more than 78m every day. The Android figure, mentioned during Google’s I/O conference yesterday, was reached after 2.5bn downloads were made in the last two months – a slightly slower growth rate despite more handsets being used worldwide. At that rate Google should pass the same mark in a couple of months time.

The platforms will then be going head-to-head to reach the dizzying 100bn downloads figure.