WATCH: Apple collaborates with Takashi Miike on latest ‘Shot on iPhone’ campaign

- Thursday, March 7th, 2024
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Apple has partnered with renowned director Takashi Miike to launch the latest instalment of the technology giant’s Shot on iPhone project.
The 19-minute mini-movie series, “Midnight”, centres around a taxi driver who finds himself coming to the aid of a young female truck driver fleeing from a local gang, led by evil boss played by actor Yukiyoshi Ozawa.
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The film, shot entirely on the iPhone 15 Pro, partners live-action sequences filmed on the streets of Tokyo with illustrations from the original manga, showcasing the powerful cinematic capabilities of the device.
The campaign was launched in Tokyo last night [6 March 2024] and is now available to stream on YouTube.
Meanwhile, select taxis in Tokyo will feature the full film and behind-the-scenes footage after 10 PM until morning, alongside the March 2024 issue of the original manga magazine will feature characters from the film on its cover.
READ MORE: WATCH: Apple unveils Chinese New Year ‘Shot on iPhone’ campaign