AppLift Mobile Game Marketing Platform Raises $13m

Mobile game marketing and monetisation platform AppLift has raised $13m (£8.5m) in its Series A round of funding led by VC firm Prime Ventures.

AppLift was founded in 2012 by Kaya Taner and Tim Koschella of the Berlin-based accelerator HitFox Group. It already works with more than 80 games publishers and over 500 media partners, including Closer magazine, to deliver up to 1m game installs every month, with eCPMs reaching $75. 

The company will use the funds to further invest in the tracking and optimising of its platform, along with hiring 50 more engineers, product managers and business development staff. It will also open new offices to add to its headquarters in Berlin and premises in San Francisco, Seoul and Paris.

Shane Horneij, director of performance marketing at King, one of AppLifts clients, said: “It’s great to see that AppLift has secured $13m in this round of funding. They have been a great partner in driving large volumes of installs across Android and iOS while maintaining high quality users. We look forward to launching more titles with their team in the future.”

Prime Ventures has grown and invested in companies that were later bought by comScore and Samsung. It manages more than €375m in funds.