[caption id="attachment_44205" align="alignleft" width="150"] AppNexus CEO, Brian O'Kelley[/caption]
AppNexus has expanded its operations in Singapore to meet the demands of the rapidly growing programmatic marketplace in the region.
Since opening offices and launching a local data center in Singapore in 2013, AppNexus says it has seen critical growth in the country, and is now strengthening its workforce and adding new offices in the Marina Bay Financial Centre. The team will double in size after substantial local hiring, as well as the transfer of seasoned staff from Europe and veteran employees Andrew Lenehan and Jenny Mizusawa from New York.
AppNexus claims it is the world’s largest independent ad tech company, and that, following the launch of the its premium mobile ad exchange with Millennial Media in September 2013, it is now the leading independent source for programmatic mobile supply globally, with more than 10bn mobile impressions running through its platform daily.
According to Magna Global’s latest research, The International State of Programmatic, RTB penetration in Malaysia and Singapore will grow to 30 per cent by 2018 and will eventually surpass that of China. The research also predicts that total programmatic spend in developing Asian markets, which include Singapore, as well as Hong Kong, Malaysia, Indonesia and Thailand, will reach $501m in 2014.