AppNexus Launches Video Header Bidding Capabilities

appnexus logoOnline advertising technology company AppNexus, has launched video header bidding capabilities in Prebid.js, a free and open source solution used by publishers to implement header bidding.

PreBid Video intends to enable video publishers to realise the best market price for their video inventory and improve user experience by decreasing latency.

“Developing PreBid Video was a natural next step in our mission to create a better video internet,” said Eric Hoffert, SVP video technology, AppNexus. “PreBid has become the new monetization standard for display advertising, helping publishers realize the best market price for their inventory in a fair and transparent auction and avoiding the ‘Google AdX tax.’ While PreBid Video gives video publishers the same monetization benefits as header bidding for display, it is also designed to mitigate latency”

PreBid Video is said to be designed to support multiple video players, video ad servers, and demand sources and fight latency by ‘running transparent auctions asynchronously on page so that video demand can be ready by the time a user clicks ‘play’ in the video player.’

AppNexus’ video header bidding technology is now available in beta on GitHub. AppNexus say the beta is available to more than 1,500 active community members, 200 publishers, and 10,000 websites that are utilising Prebid.js.