AppNexus Unveils Ad Monitoring App and Premium Mobile Ad Exchange

  • Wednesday, November 5th, 2014
  • Author: Tim Maytom
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Appnexus carouselTech company AppNexus has unveiled a mobile app that enables publishers to monitor the quality of in-app ads in real-time from mobile devices, as well as announcing that it will be powering mobile ad exchange Apex Advertising in Australia.

The mobile app is the latest in a long range of tools AppNexus has provided to publishers to ensure quality environments for their web and mobile properties, most of which form the AppNexus Console. The app enables publishers to view live ad creative directly, and monitor related information on the same mobile device where the ad just ran. Users can also share their actions on the app via email or other channels, enabling collaboration with colleagues or partners.

“As publishers continue to increase the number of demand sources monetising their mobile inventory, it becomes a larger challenge to manage ad creative quality,” said Arel Lidow, senior director of product management at AppNexus. “As a leader in mobile ad technology, AppNexus strives to provide innovative mobile tools, such as the new Insight app, to sophisticated sellers who need consistent oversight of their in-app experiences for user.”

The app was unveiled at the companies New York summit, where it also confirmed that it would be powering the Apex Advertising premium mobile exchange announced earlier this week by leading Australian publishers. The exchange will be the a brand-safe source of mobile advertising inventory from over 80 well-known, locally creates mobile sites and apps based in Australia.