Apprupt Arrives on WP7

Mobile app ad network Apprupt has secured its first publisher partner on the Windows Phone 7 OS. 

Following on from the TV SPIELFILM iPhone app, the company has now integrated its advertising formats into a TV SPIELFILM Windows Phone 7 app. 

Jascha Samadi, MD of marketing and sales at Apprupt, says: “We would like to thank TV SPIELFILM here on the occasion of the launch of the WP7 app for having the confidence in us to participate in the monetisation of our new mobile environment. With this new environment, we are offering our customers a fast-growing mobile platform within our premium network including new and interesting target groups.”

“Apprupt has given us very successful support as a partner in the monetisation of our TV SPIELFILM iPhone app,” says Andreas Mauch, head of digital business product management at Verlagsgruppe Milchstrasse, the company behind TV SPIELFILM. “We are very happy to be able to continue this tried and tested partnership with the new WP7 platform and, in the near future, also with Android.”