apprupt Delivers to IDG Media Brands

Mobile ad network apprupt has announced that it is collaborating with IDG Business Media on delivering ads to business and IT media titles. 

apprupts Contvertising ad format is now integrated into mobile websites and mobile apps for IDG brands in Germany, including Computerwoche, TecChannel, CIO and CFOworld.

Contvertising is designed to place “integrative image-text advertising format that displays content-matched, targeted apps to the user”, says apprupt. 

Stefan Huegel, online director for IDG Business Media, says: “We are delighted to have found in apprupt a strong partner for the additional monetisation of our mobile offering. With apprupts support, alongside premium marketing we can now continue to expand our business in this segment even further.”

Jascha Samadi, MD of marketing and sales at apprupt, says: “The four titles from IDG Business Media expand our mobile reach sustainably in the premium segment of business decision-makers and IT. Mobile advertisers can reach a very attractive and high-value advertising target audience here. The new co-operation further demonstrates that mobile premium publishers increasingly search for alternatives for additional marketing revenues – and find these at apprupt.”