apprupt, the performance marketing network for iPhone applications, has launched an affiliate network for iPhone apps. The network allows app developers to generate additional downloads for their apps on a performance basis. At the same time, publishers can monetize their existing mobile reach through relevant content that is based on the users interest and preferences.
So far, effective app marketing was quite a challenge for app developers, says apprupt Managing Director, Kjell Fischer. Besides PR, the only way of marketing an app was buying additional reach on a pay-per-click basis. The marketing risk was 100% on the developers side. apprupt minimizes this risk by charging per generated download only. Additionally, the broad range of apps on the App Store allows us to target many different interest groups across our partner network, and place these apps where they are relevant to the end user.
Within its partner network, apprupt distributes apps via decentralized app stores, which are integrated into the partners website navigation. These app stores consist of app description pages that link to the Apple App Store, where the apps can then be downloaded as usual. At launch, apprupt is partnering with a number of German mobile websites, including the Financial Times Germany and Mens Health Germany.
App developers can integrate their app into the partner network by registering via the apprupt website. For each brokered download, they then pay 0.35 (0.31) or 30% of the net revenues. To launch the network, apprupt is offering 50 free downloads for each app developer that signs up for the service before 31 January.