Apprupt, the affiliate network for mobile applications, has launched a self-service platform for “appvertisers”. Application developers can sign up for an appvertiser program from apprupt on a cost-per-install basis. The platform allows users to launch separate premium campaigns with prominent special placements within the apprupt network. It thus provides developers with a central tool, enabling them to transparently keep track of all their marketing efforts for both free and paid apps. Features range from account management to comprehensive reporting capabilities and the ability to determine the ROI at any given time, by measuring the downloads generated.

“Over the past few months, during the closed beta phase, weve gradually given a three-digit number of app developers access to the self-service area,” says apprupt co-founder, Jascha Samadi. “This enabled us to test this feature extensively, and incorporate changes in response to user feedback. Were delighted that were now in a position to launch such a strong product, offering appvertisers centralized access to our network.”