apprupt Readies Ad Re-Targeting Solutions

Premium mobile ad network apprupt is to launch new mobile retargeting solutions as part of its services.

The technology allows for more sophisticated ad targeting on mobile, and gives advertisers a variety of options. Advertisers can choose to cease to advertise for an app that has already been installed. Or, it could target ads that encourage usage of an app that has been downloaded – and if clicked the ad will launch the app from the device.

There are also shopping basket drop-off options for advertisers. For customers who have shown an interest in a product but did not proceed to buy the product, ads can be targeted to encourage them to complete the purchase.

The technology will be launched at the forthcoming dmexco 2011 show in Cologne, and has two clients ready for the launch in the German market: hotel portal HRS and location-based service provider GETTINGS.

According to Marco Hauprich, director of mobile and new media at HRS: “We are trying out apprupts retargeting product as we wish to ensure that our mobile campaigns continue to perform and be as effective as possible. apprupt gives us the possibility of improving the performance of our mobile app campaigns and also of boosting hotel bookings through the HRS app.”

Boris Lücke, MD of GETTINGS says: “apprupt has delivered a new, technologically excellent solution which we as an innovative service provider in the mobile channel will be happy to put to use and to continue to track. The innovative strength of retargeting will have a positive impact on the performance of our mobile campaigns.”

Matthias Schenk, chief sales officer at apprupt, says: “The fact that we are starting off with two clients as prestigious as HRS and GETTINGS immediately upon the launch of the product at dmexco, shows how rapidly the demand for progressive targeting solutions in the mobile sector is increasing.”