apprupt Secures Funds

David Murphy

apprupt, the affiliate network for mobile applications, has closed a financing round with the Connected Life and Work Fund, the venture capital firm Neuhaus Partners, and KfW. The funding is currently subject to approval by antitrust authorities.

"apprupt has successfully positioned itself in recent months as the leading affiliate network for mobile apps in Germany. Having already been financed in 2008 by Neuhaus Partners, we are pleased to have landed another strong investor with T-Venture, who is significant for us in this market segment," says apprupt director, marketing and sales, Jascha Samadi.

Harald Eisenächer, senior vice president, personal & social networking at Deutsche Telekom, adds: "Mobile applications are currently one of the fastest growing market segments. apprupt is well positioned with its range of products and services and offers both app developers as well as publishers an innovative and convincing solution."

Through its affiliate platform, apprupt enables app developers to market their apps on a on a pay-per-download basis to specific target groups of users within its network of wide-reaching publisher partners. apprupt also enables publishers to offer their own users a relevant pre-selection of apps, and to monetize mobile traffic through app sales on a transaction basis, through a white label app shop.