Dmexco

appScatter and ironSource announce app distribution partnership

David Murphy

appScatter Group, the B2B Software as a Service ('SaaS') platform that enables users to distribute and manage their apps on multiple app stores around the world, has agreed a partnership with ironSource, the mobile monetization and marketing platform, to introduce the appScatter platform to ironSource’s app developer customer base.

ironSource builds technologies which help app developers take their app businesses to the next level, including one of the industry’s largest in-app video ad networks. Over 80,000 apps use ironSource’s technology to monetize, and ironSource is working with leading game developers such as Kongregate, Playrix, Zynga, Zeptolabs and Big Fish Games. With its large SDK footprint, ironSource is able to reach 1.5bn unique active users every month.

appScatter and ironSource have agreed to implement a co-marketing initiative to introduce the appScatter platform to ironSource’s global developer community.

Developers that use appScatter’s platform increase audience reach for their apps by publishing to multiple app stores, which enables them to increase downloads, and therefore net advertising revenues. In the hyper-competitive app world, publishing to more app stores is an increasingly popular growth strategy, especially in emerging markets where Apple and Google’s app stores hold low market shares.

appScatter will offer ironSource users a 20 per cent discount for the first 12 months of use of the appScatter platform and appScatter will also pay ironSource a commission of 10 per cent of net revenues received from new users introduced during the term of collaboration. Should either appScatter or ironSource wish to cease collaboration in due course, they have each agreed to provide the other with six months’ written notice.

“We’re thrilled to be partnering with ironSource and beginning an arrangement that will be commercially advantageous for all concerned,” said appScatter CEO, Philip Marcella. “This strategic collaboration is further proof of our commitment to strengthening ties to the app development community and supporting the app economy’s continued growth.”

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