Programmatic Lunch

AppsFlyer surpasses $100m in annual recurring revenue

Tyrone Stewart

AppsFlyerMobile attribution and marketing analytics platform AppsFlyer has surpassed $100m in annual recurring revenue in the third quarter of 2018 – growing 100 per cent every 12 months.

The company puts its success down to the 85,000 apps which have marketers using AppFlyer’s products and services.

“As a customer-obsessed company, our mission is to empower clients to achieve their goals by building best-in-class technology and products,” said Oren Kaniel, CEO and co-founder of AppsFlyer. “We are excited to offer a product that is the primary working tool for mobile marketers. As more businesses continue recognising that an attribution platform is a mission-critical tool, I’m humbled that more top brands, agencies and developers than ever trust AppsFlyer to help them make better marketing decisions, protect their ad spend from fraud, and fuel their own data-driven marketing innovations.”

AppsFlyer says its technology is now found on 7bn mobile devices, up from 4.5bn in Q3 2017, while the media spend of AppsFlyer clients grew 89 per cent to reach $17bn annually from last year’s $9bn. Furthermore, according to they company, it blocked an estimated $6.5m a day of ad fraud for those using its anti-fraud solutions.

In the past year, AppsFlyer has formed partnerships with the likes of eBay, NBCUniversal, Adidas, Hyundai, and Coca-Cola.