AppsFlyer, a mobile marketing analytics and attribution platform, has raised an additional $56m (£46m) in Series C funding to bring its total to $84m.

The round was led by Qumra Capital, along with Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners and Pitango Growth. As part of the round, Qumra Capital partner Boaz Dinte has joined AppsFlyer’s board of directors, with Goldman Sachs PCI joining as observers.

AppFlyer’s existing investors Magma Venture Partners, Pitango Venture Capital and Eight Roads Ventures also participated in the round.

“Our mission is to focus on our clients and provide the marketing measurement platform they need to become successful in a hyper-competitive space,” said Oren Kaniel, CEO and co-founder of AppsFlyer. “In the past two years we delivered some game-changing products that fundamentally make marketing more accessible, measurable and predictable. This funding round will continue to fuel our product development and advance our strategy to build the ultimate measurement platform for marketers.”

AppsFlyer says the new round will enable it to ‘continue investing in products and innovations that help marketers connect and measure everything that can be measured’. It says it will also build on existing partnerships, and explore merger and acquisition opportunities.