Programmatic Lunch

AppsFlyer Opens London and Berlin Offices

Alex Spencer

AppsFlyerMobile marketing attribution firm AppsFlyer has opened its first two European offices, in Germany and the UK.

Heading up the DACH (Germany, Austria & Switzerland) regional office in Berlin will be Ben Jeger, previously of Fyber. Meanwhile, its London office will be led by Paul Wright, the newly-appointed country manager for the UK, who joins from Cake.

With the addition of these locations, AppsFlyer – which was founded in Israel in 2011 – now has 10 offices worldwide.

“We have seen tremendous growth in the UK, as time spent in mobile apps overtakes all other forms of media, and marketers continue to shift their focus to mobile marketing activities,” said Oren Kaniel, founder and CEO of AppsFlyer. “Although we already have a strong client base in the region, the UK was essentially calling us to establish a more permanent presence in order to continue attracting some of the best global talent in marketing technology, and to put ourselves in better position to offer the top-notch client services that our customers have come to expect.”