AppsFlyer has teamed up with Unity Ads to introduce its integration with Privacy Sandbox on Android.
Working closely with Google’s Android Sandbox team, AppsFlyer has also unveiled one of the first Attribution Reporting API dashboards within the Sandbox, providing marketers with privacy-compliant analytics.
The launch of Privacy Sandbox on Android brings tools that allow for personalised advertising without depending on user or device IDs.
With AppsFlyer’s platform, marketers can now measure app installs and gradually adjust their Android marketing strategies, audience targeting, and retargeting efforts, all while prioritising user privacy.
“In today’s privacy-centric landscape, navigating the Privacy Sandbox on Android, or other frameworks can be extremely challenging for marketers,” said Roy Yanai, AVP Product, Measurement, at AppsFlyer. 
“Google’s approach to building the Privacy Sandbox has been a breath of fresh air, as they have sought out input from all across the industry to develop a framework that will be a long-term solution.
“AppsFlyer takes our role as a connector for the ecosystem seriously – and building this infrastructure alongside our partners is a great example of how we can all work together to improve experiences for marketers. The phased launch integration provides user-friendly solutions that synthesize the process, empowering marketers to scale their campaigns and achieve their goals.”
Jolyn Yao, Head of Measurement Products, Privacy Sandbox, Google, added: “We’re excited to see AppsFlyer and Unity Ads developing solutions using Privacy Sandbox on Android, and look forward to continuing to work with their teams and other organizations as part of an ecosystem-wide collaboration.
