AppsFuel Hands Mobile Advertising Task to Amobee

Mobile advertising firm Amobee has struck a deal with mobile app store, AppsFuel, to monetize its app inventory with its Amobee PULSE for Publishers mobile advertising solution. Amobee will also serve as AppsFuel’s mobile ad agency partner to promote AppsFuel to users around the world.

AppsFuel is an independent initiative backed by Buongiorno. It will use PULSE for Publishers to monetize direct and remnant mobile app inventory, tapping in to more than 80 ad networks.

“AppsFuel’s mission is to create a profitable ecosystem for mobile HTML5 developers, and we are ensuring this with carrier billing and now with the possibility of additional revenues via mobile advertising,” said Fernando González Mesones, head of AppsFuel. “We chose Amobee because they have the most comprehensive, advanced mobile advertising solution for both publishers and advertisers on a global scale.”