The Associated Press (AP), reports that its AP 2010 World Cup Coverage app is attracting around 1m page views per day, with more than 3m page views over the first weekend of the tournament. The app offers English, Spanish, French and Portuguese language settings, as well as customisable skins for all 32 countries participating in the tournament. It runs on the iPhone, and on Nokia Series S60 3rd and 5th editions.

The app provides users with access to the latest player and team news, match previews, post-match analysis, stadium and regional information, photos and exclusive video – all drawn from the AP’s resources. The AP has covered all 18 FIFA World Cup events since Uruguay in 1930. The news agency, which maintains a bureau in S. Africa, has sent more than 100 additional journalists and support personnel to cover the games and supply content to the mobile app. 
The AP entered the international mobile market last year with the launch of French- and English-language versions of The Canadian Press Mobile. Following that, it developed AP Mobile en Español, featuring US Spanish-language news in two versions: as a dedicated news category channel for the AP Mobile iPhone app, and as a standalone app available for download on BlackBerry App World.  AP has also  launched AP Mobile América Latina, which offers regional and world news from AP, plus Latin American and Caribbean news from participating news providers.