Apsalar Launches Demand-Side Platform

Mobile advertising and analytics company Apsalar has launched its Demand-Side Platform (DSP).

The platform enables advertisers to acquire and retarget high value users across over 70 networks and RTB exchanges. 

The DSP was previously available in a private beta to select customers – one of which, game developer TinyCo, saw 90 per cent of users meeting its chosen conversion metric for engagement, completion of a games tutorial.

Alex Spencer

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