The campaign message is to #ReconnectWithNature using guided meditation techniques, highlighting the importance of looking after both physical and mental wellbeing.
The brand’s biggest investment to date features TV and radio advertisements - the first ever to be filmed on the Isle of Arran - and will be supported with new photography and digital content captured at key locations across the island that inspired the brand’s collections.
The campaign comes off the back of an exceptional sales year for the company, which resulted in a 95 per cent growth in new customers.
“The brief for this campaign was to reinforce our new identity among key customers, while also emphasising the importance of taking time out to focus on personal wellbeing," said Head of Digital and eCommerce at ARRAN Sense of Scotland, Claire Logan.
“As the world begins to open up there is a real sense of not wanting to fully return to the ‘busyness’ of life pre-pandemic. We hope that just for a moment people will stop, listen and breathe and in a small way feel a sense of letting go as they would if they were sat on a deserted beach listening to the sounds of the waves.”