Arsenal and TCL have expanded their partnership into a multi-year global deal.

After working together regionally since 2023, TCL is now Arsenal’s Official Global Consumer Electronics Partner, helping the club connect with fans around the world.

The partnership began with a focus on the UK, Middle East, and Africa. Now, as a global partner, TCL will reach new markets and grow its connection with Arsenal supporters everywhere.

Over the past two years, Arsenal and TCL have created impactful content and fan experiences, based on shared values like innovation, progress, and excellence.

Juliet Slot, Chief Commercial Officer at Arsenal said: “We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.”

Ms. Sunny Yang, General Manager- TCL Middle East & Africa said: “We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion.

“As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world.”