ASA collaborates with Instagram influencers to promote best practices

UK regulator, The Advertising Standards Authority (ASA), has partnered with Instagram to launch a series of videos aimed at encouraging good practice.

Each video shares aspects of rules advertisers must follow, which include clearly disclosing ads, tackling misleading messaging or being upfront about the price of goods and services.

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The videos also feature content creators including @YourBoyMoyo, @FatsTimbo, @simplysayo, @ThatsWatson and @Shesnotfunny.

The partnership is part of the advertising regulator’s new five-year strategy, AI-assisted, Collective Ad Regulation, which aims to ensure social media influencers are being “honest and truthful”, and help inform people who follow content creators of the ad rules that are in place and the expectations they should have around being treated fairly and not being misled.

ASA Director of Communications and Marketing Donna Castle said: “These videos will help raise awareness of the ASA system and the rules that all UK ads must follow.

“We’re grateful to Meta and all the content creators for their help in bringing this initiative to life in such a creative and engaging way. It’s crucial that all advertisers, including those online, follow the rules that keep people safe and prevent them from being misled.”

Meta Director of Business Partners Nick Baughan added: “Meta is committed to ensuring the people advertising on our platforms do so responsibly. We have a long-standing partnership with the ASA and this new campaign will help not only the creators and advertisers on our platforms but will benefit the communities using them.’’