Asda has launched its 2024 Easter advert where it imagines a farm where chickens lay chocolate eggs.

Created by advertising agency, Havas, the supermarket giant has launched a TV advert which follows a farming couple heading down to collect eggs from their chicken coops.

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However, these coops are some of the UK’s biggest chocolate brands, which are producing Easter eggs sold at the retailer.

Some of these brands include Creme, Bounty, Twirl, Twix and Milky Bar.

The campaign will run across, TV, radio, out-of-home, social media, video-on-demand, press and online. It will also be supported by what Asda is calling a ‘first-of-its-kind’ PR activation with social influencers, bringing the TV ad to life.

As part of the campaign, Asda is also putting on an “open farm” family fun day, alongside a competition to win an overnight stay in a luxury farmhouse.

Asda Marketing Director, Pippa Prain, said: “Easter isn’t Easter without a chocolate egg (or four) and this year, we’re giving the nation a fun take on where our Easter eggs ‘really’ come from. But that’s not all we have to offer our customers this Easter – so this campaign is here to show that Asda has got all your Easter needs sorted.”

Havas Chief Creative Officer, Vicki Maguire, added: “Easter is all about spending time with your loved ones and enjoying some top-quality food and drink. But c’mon, we all know what everyone wants – chocolate eggs, and lots of them.

“Our latest Asda campaign captures this perfectly. Showing that this Easter, Asda is offering many things, but it starts with the eggs.’’