Asos names VaynerMedia as its strategic media agency

Online fashion retailer Asos has partnered with VaynerMedia as its strategic media agency.

As part of the partnership, the duo will focus on brand building with more full-funnel marketing this year.

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The media agency will have a broad remit that predominantly covers global media strategy and execution, it revealed.

The partnership will be led out of London but supported via offices across its global footprint with a focus on North America.

Asos Senior Customer Director Dan Elton said: “Partnering with VaynerMedia is an exciting and positive step that we are taking in a wider brand-building drive.

“During the pitch process, it was the deep understanding of their whole team as practitioners that stood out for us.”

VaynerMedia EMEA, Vice President, Ed Turner added: “We’re absolutely thrilled to start working with Asos.

“From the start of the process we felt like our social at the centre, consumer up, full-service model was perfectly aligned with what Asos were looking for. I can’t wait to support them on their growth plans in 2024 and beyond.”