Online fashion retailer Asos has partnered with VaynerMedia as its strategic media agency.

As part of the partnership, the duo will focus on brand building with more full-funnel marketing this year.

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The media agency will have a broad remit that predominantly covers global media strategy and execution, it revealed.

The partnership will be led out of London but supported via offices across its global footprint with a focus on North America.

Asos Senior Customer Director Dan Elton said: “Partnering with VaynerMedia is an exciting and positive step that we are taking in a wider brand-building drive.

“During the pitch process, it was the deep understanding of their whole team as practitioners that stood out for us.”

VaynerMedia EMEA, Vice President, Ed Turner added: “We’re absolutely thrilled to start working with Asos.

“From the start of the process we felt like our social at the centre, consumer up, full-service model was perfectly aligned with what Asos were looking for. I can’t wait to support them on their growth plans in 2024 and beyond.”