Aston Martin Racing Launches Le Mans App

Aston MartinAston Martin Racing has launched a multi-platform mobile app designed to give fans behind-the-scenes insight into its cars at the 24 Hours of Le Mans event.

Developed with digital agency Orange Bus, the app enables users to access minute-by-minute updates from the cars and pit lanes, and provides them with telemetry data like speed, RPM, track position, lap times and even brake pressure.

App users will also be able to access team news, race calendars, driver profiles and images of the four Aston Martin V8 Vantage GTEs taking part in the FIA World Endurance Championship, with information being updated throughout each round of the competition.

“There were several technical challenges to overcome, in particular live testing of the telemetry data, which required getting a car on the track so we could analyse the data and fine tune things,” said Julian Leighton, Orange Bus director. “With phase one of the app complete were already planning further development work, which will include new features such as live video interviews with drivers and mechanics and more.”