AT&T Turns to Mobile to Promote Vans Tour

Mobile marketing and technology firm 2ergo has announced a joint venture with AT&Ts Youth Marketing Group in the US to promote the annual Vans Warped Tour, a popular youth-oriented music and sports festival, featuring bands and extreme sports athletes.
As part of the agreement, the AT&T Youth Marketing Group will utilize 2ergos Mobile Campaign Manager technology to manage pre-tour text messaging campaigns to concert enthusiasts who opt in via their mobile devices. By texting the words WARPED VANS 09 to a Shortcode, 826709, consumers can then enter their city of choice to receive customized Warped Tour exclusive stage schedules, information regarding contests, and more.
Were excited to again be providing AT&T and the Vans Warped Tour with the means to easily and effectively reach their customers and fans via the mobile channel, says 2ergo Group Managing Director, Chris Brassington. According to the Interactive Advertising Bureau, 97% of SMS messages are read immediately, compared to just 25% for email communications, making mobile marketing an extraordinarily effective solution for AT&T, as they convey targeted messages.