Audi UK has launched an e-tron Concierge service on WhatsApp. It enables Audi e-tron owners to pose questions and expect to receive a response to their message within minutes from a trained EV (Electric Vehicle) expert between the 8am and 9pm every day.

Since late September, the service has been rolled out to customers who have placed an order for an Audi e-tron. Each individual receives an email notification about the service, inviting them to start a chat. Answers to any questions they may have are then provided by a member of the EV expert team. Photos, voice recordings and videos can also be added to the chat to accompany queries. Audi e-tron customers who are not already using the service can enquire about accessing it by emailing [email protected]

“We fully understand that making the transition to a fully electric car can potentially give rise to new questions that may not have been considered before, and therefore an appropriately user-focused option was required,” said Audi UK director, Andrew Doyle.

“We also know that our e-tron customers are always switched on and appreciate the added convenience its many digital services such as Amazon Alexa, natural language voice control and the myAudi app already offer, which is why the e-tron Concierge is an ideal extension of that hassle-free approach to communication outside of the car.”

Audi said that e-tron owners already using the service have been asking a variety of questions, from access to charging points at Audi Centres, to e-tron specific accessories and other considerations such as winter tyre availability. Feedback on the cars themselves and the service will also be used by Audi UK to further hone the e-tron ownership experience.