Audible expands global brand with wellness-focused ad
- Friday, January 3rd, 2025
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Audible has expanded its global brand with a focus on its extensive wellness offerings.
Building on the There’s more to imagine when you listen concept introduced in June 2024, the new campaign seeks to deepen brand affinity and boost engagement with the audiobook giant’s wellness content.
The ad will roll out the integrated campaign across multiple platforms, including TV, digital and social media, radio, and out-of-home advertising. 
At the heart of the campaign is a new film titled Zen Commute, created by production company Partizan.
Chief brand and international officer Susan Jurevics stated: “Audio storytelling continues to scale – and audiences increasingly engage with Audible in ways that fit into and enrich their day-to-day lives.”
