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Audio streaming platform TuneIn ties-up with Bleav 

David Murphy

Live streaming audio service TuneIn has announced a partnership deal with Bleav, which distributes one of the largest libraries of sports and culture shows in the world, with former pro athletes as hosts.

Bleav’s sports content fans can now access shows in a live-style linear format. This will allow them to discover new content in real-time, allowing listeners to go back and listen on-demand to the programming that piques their interests the most. Gone are the days of panic around finding new and engaging shows based on an individual’s personal interest.

Programming will be available to TuneIn listeners at all levels of subscription levels 24/7. TuneIn will be adding 500 shows, 800 hosts with a combined 40m followers, 1000 hours of original content per month and networks covering MLB, NBA, NCAAF, NCAAB, SEC, NHL, soccer, betting, pop culture and more. Bleav content will be available to all listeners, no matter where in the world they are. 

Globally, TuneIn can be accessed in more than 100 countries and can be found across 200 different major platforms and devices. TuneIn partnerships in the voice assistant space include Siri, Alexa, Google Assistant, Samsung Bixby and Cortana, as well as integrations with Sonos, Bose and Tesla.

“Podcasts are essential for modern sports fans,” said TuneIn CEO, Richard Stern. “It is how many stay informed, entertained and connected with their favorite teams or athletes, from anywhere in the world. This partnership with Bleav layers on that extra depth of sports insight and access to make TuneIn the ideal location for the total sports audio experience. Access to new podcasts and the conversations occurring during them is a huge part of the power of audio for consumers. Through this deal we know our listeners will be guided in the right direction on their sports audio discovery journey through the addition of programming from Bleav.”