Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Antigua and Barbuda Tourism Authority has launched a new campaign ‘Be Here’, inviting tourists to the major cricketing events set to take place on the twin-islands. The campaign, which rolls-out
GiffGaff has partnered with media agency MG OMD to launch the ‘Up to Good Collective Fund’, encouraging clients and agency partners to support climate action initiatives. The fund invites to
Visa has launched a new campaign ‘Visa Pep Talks’ tackling online hate in Women’s Football, in time for the UEFA Women’s Champions League. The digital payments company and sponsor of
England Respect has launched a new campaign, “It Starts with You”, starring Arsenal player Bukayo Saka. The content series, which showcases the role of coaches in a positive environment in
Smirnoff Ice has unveiled a new campaign centred around the message that “Smirnoff Ice Surpr-ices are coming” in time for festival season. As a result, the Diageo-owned brand has “iced out”
Charity My Life My Say has partnered with Ogilvy UK to encourage Gen Z Brits to to vote ahead of the upcoming voter registration deadline on 2 May 2024 in
Lovehoney has launched a new out-of-home (OOH) campaign showcasing everyday household items Brits turn to for pleasure. The ‘Not a Sex Toy’ campaign features items such as cucumbers, toothbrushes and
The founder of messaging app Telegram, Pavel Durov, has predicted the platform will reach one billion monthly users within a year. In an interview posted on Durov’s X account, formerly Twitter, he
By Nick Evans, Product Manager at Picnic In the dynamic realm of programmatic video buying, Google’s AdX implemented the OpenRTB 2.6 standards on April 1st, 2024, heralding a significant shift