Smirnoff Ice has unveiled a new campaign centred around the message that “Smirnoff Ice Surpr-ices are coming” in time for festival season. As a result, the Diageo-owned brand has “iced out”
Charity My Life My Say has partnered with Ogilvy UK to encourage Gen Z Brits to to vote ahead of the upcoming voter registration deadline on 2 May 2024 in
Lovehoney has launched a new out-of-home (OOH) campaign showcasing everyday household items Brits turn to for pleasure. The ‘Not a Sex Toy’ campaign features items such as cucumbers, toothbrushes and
The founder of messaging app Telegram, Pavel Durov, has predicted the platform will reach one billion monthly users within a year. In an interview posted on Durov’s X account, formerly Twitter, he
By Nick Evans, Product Manager at Picnic In the dynamic realm of programmatic video buying, Google’s AdX implemented the OpenRTB 2.6 standards on April 1st, 2024, heralding a significant shift
Global fintech app Revolut has launched its first campaign by creative agency, Anomaly, titled ‘The Future of Money’. The campaign showcases the innovative product offerings of Revolut and highlights the
NatWest has launched a new campaign featuring Team GB stars, Sir Chris Hoy, Max Whitlock OBE and Emily Campbell, in the run-up to the 2024 Paris Olympics. The campaign, created
Next week [24 April 2024], industry experts will gather in Berlin at the Future of Mobile’s Mobile & App Masterclass, offering invaluable insights into overcoming key challenges and maximising opportunities.
Dairylea has partnered with Trainline to launch a new campaign showcasing the importance of unstructured children’s play. Created by VCCP London, Publicis Media and Channel, the new campaign titled ‘Dairylea
Heineken has teamed up with Bodega to introduce ‘The Boring Phone,’ crafted by Human Mobile Devices (HMD). The innovative, designed with reduced tech capabilities, encourages users to disconnect from the