The National Basketball Association (NBA) has launched a new campaign to amp up excitement for the NBA Playoffs. As a result, the “Playoff Mode. It’s a Thing” campaign features iconic basketball moments featuring players
Unsure if mobile OEM advertising is right for your app? Mobile advertising expert and AVOW CEO Robert Wildner clears up the confusion about this powerful strategy to help you decide.
Masterclassing is gearing up to host the highly anticipated AI for Marketers Masterclass in New York next week [2 May 2024]. The event, in partnership with Contentful, Sprinklr, Popular Pays,
Trainline has joined forces with Glastonbury Festival to promote sustainable train travel to the summer music festival. The partnership aligns with the travel platform’s ‘I came by train‘ initiative, which aims to highlight
Online marketplace StockX has unveiled a new immersive shopping app for the Apple Vision Pro. As a result, the experience invites users to immerse themselves in contemporary culture through an
Verizon CEO Hans Vestberg has emphasised the transformative possibilities of utilising Gen AI throughout its network. While discussing the company’s Q1 performance, Vestberg revealed the telecoms giant is taking a three-step approach
Sprite has reintroduced its Obey Your Thirst campaign for a new generation of consumers. As a result, the new campaign features a fresh TV advert starring NBA Star Anthony Edwards,
Global music platform Deezer has appointed media and entertainment group, Global as its ad sales partner in the UK. As a result, all of Deezer’s audio content, both online and
Ogilvy has launched a dedicated health influencer division aimed at assisting pharmaceutical companies tackle medical misinformation. As a result, the creative agency will leverage the increasing numbers of people turning
Global digital advertising platform, GumGum had announced the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions