Verizon CEO Hans Vestberg has emphasised the transformative possibilities of utilising Gen AI throughout its network. While discussing the company’s Q1 performance, Vestberg revealed the telecoms giant is taking a three-step approach
Sprite has reintroduced its Obey Your Thirst campaign for a new generation of consumers. As a result, the new campaign features a fresh TV advert starring NBA Star Anthony Edwards,
Global music platform Deezer has appointed media and entertainment group, Global as its ad sales partner in the UK. As a result, all of Deezer’s audio content, both online and
Ogilvy has launched a dedicated health influencer division aimed at assisting pharmaceutical companies tackle medical misinformation. As a result, the creative agency will leverage the increasing numbers of people turning
Global digital advertising platform, GumGum had announced the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions
Sky Media has partnered with Captify to enhance its Search Behaviour Targeting, offering brands more tailored targeting capabilities. The partnership, which launched last year, allows advertisers to leverage Captify’s extensive range
Domino’s has unveiled a new integrated campaign to launch its new £4 lunch menu, reinventing the ‘high five’ as ‘high four’. In partnership with advertising agency, VCCP, the pizza chain
Programmatic specialist, Multilocal, has announced a global integration with AI-powered curation platform Onetag. As a result, Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s
AT&T has reunited several actors from ‘The Office’ to promote a new platform targeted at small businesses. The campaign, “Sleep with Rain”, features Rainn Wilson, Jenna Fischer, Craig Robinson, Creed
Colgate has unveiled a first-of-its-kind Editorial Sponsorship campaign with Pinterest. Ahead of the launch of Pinterest’s Wedding Week, a week dedicated to highlighting nuptial-related editorial content and ads, Colgate’s campaign