Recently, optical retailer Specsavers generated significant buzz on social media by staging a unique experiential out-of-home stunt. The campaign, which involved a branded van positioned atop a rising bollard, accompanied
On 9 May, marketers and industry experts will meet for an immersive experience at the Mobile & App Masterclass, delving deep into the dynamic realm of mobile and app marketing.
Ebay has launched a new campaign, “Turn your nothing into something you love”, showcasing the frustration of having nothing to wear despite a wardrobe full of clothes. Created by the ecommerce giant’s lead
TikTok has revealed it blocked over two million sellers and prevented 37 million items to be listed. According to the the first ever TikTok Safety Report, which details its investment
iD Mobile has launched a new landmark deal secured by Channel 4 to sponsor E4 Bright Entertainment. From today (1 May), the virtual network operator will sponsor content from E4
Footballer Erling Haaland is to become a video game character as part of a new partnership with mobile game Clash of Clans. As a result, the partnership will see the
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Programmatic enabler Limelight Inc., formerly Project Limelight, has launched a rebrand to celebrate its fifth anniversary. Limelight Inc. helps companies in the ad tech ecosystem to navigate the complex programmatic
By Lorenzo Rossi, co-founder at REPLUG Ad creatives are a foundation for the success of paid ad campaigns, as they directly influence the audience’s captivation and conversion rates. This in-depth
Direct Line has launched a new campaign aimed at raising awareness about the dangers of driving the morning after attending a wedding. As a result, the insurance company has drafted