Autocorrect Redirects #nomakeupselfie Donations to Polar Bears

Close-up woman textingThe #nomakeupselfie charity campaign, which raised £2m for Cancer Research UK in just 48 hours, has hit a snag as donors have accidentally pledged money to other charities sharing the same SMS shortcode.

Some users attempting to text the keyword BEAT had it autocorrected to BEAR by their phones keyboard software, which instead of donating to Cancer Research registered their interest in adopting a polar bear with the World Wildlife Fund.

A further £18,625 has been accidentally donated to Unicef, according to the BBC, by users texting DONATE to the same number. The UN charity said it is working with Cancer Research UK to transfer the misplaced funds.

 

Array