Global app-growth company, AVOW, has appointed Melissa Bohlsen as its new Chief Marketing Officer.

In her new role, Bohlsen will take charge of the company’s global marketing team, and will also lead all Go-to-Market, communications, events, branding, digital, and endeavours.

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Bohlsen has over 15 years of experience in the mobile marketing industry and her most recent position, she held the position of Vice President of Marketing at Adjust, where she managed the global marketing operation, overseeing a team of over 50 marketers working in regions including INSEA, Japan, USA and China.

Bohlsen said: “I’ve always admired AVOW’s pioneering approach in mobile advertising.

“Their robust growth ethos and penchant for innovation, combined with a firm commitment to their customers, makes this a truly exciting journey that I am thrilled to be a part of.”

Commenting on the appointment, CEO, Robert Wildner added: “Having Melissa join our ranks is truly a milestone moment for AVOW.

“As we gear up for our next phase, her expertise in both leadership and mobile marketing will be invaluable. I am confident that with her at the helm, we will not only continue our growth trajectory but set new benchmarks in the industry.”