Robert Wildner, Co-founder and CEO at Avow,  explains why the company’s Dynamic Preloads Guide is a must-read for any brand looking to increase downloads of their mobile games.

The mobile gaming industry, projected to reach an astounding $286bn in 2023, is more dynamic and competitive than ever. Amidst this fierce competition, AVOW, a global leader in mobile OEM advertising, has unveiled a groundbreaking resource: the Dynamic Preloads Guide, tailored specifically for the mobile gaming vertical.

Why this guide is a milestone
This guide is not just another addition to the plethora of resources available. It’s a manual designed to radically transform the way mobile gaming developers acquire users. This guide is a “paradigm-shifting text” offering invaluable insights and strategies that have already resulted in an average 1000 per cent increase in installs for AVOW’s gaming clients.

Dynamic Preloads: A game-changing strategy

The Dynamic Preloads Guide introduces developers and marketers to a powerful user acquisition tool. With the mobile gaming industry being more lucrative than Hollywood and music streaming combined, traditional user acquisition channels are saturated. This guide offers an effective alternative, enabling developers to leverage the vast reach of mobile OEMs like Xiaomi, OPPO, Vivo, and Transsion.
Colin Wei, Head of Global Ads Business Development for Oppo, realme and OnePlus, emphasizes the power of dynamic preloads, stating: “The best relationships start with great first impressions. With Dynamic Preloads, apps have a chance to make that impression memorable”

Key highlights of the Guide

Optimized for Success: Tailored for the unique challenges in the mobile gaming vertical, the guide provides expert advice on utilizing dynamic preloads to gain a competitive edge.

Advantages of Dynamic Preloads: Learn how dynamic preloads operate on a cost-per-install (CPI) model for flexibility in pricing, paying only for actual installations, along with a host of other benefits

Mobile Gaming and mobile OEMs: The guide delves into how mobile OEMs have become indispensable in the gaming sector.

Interactive, Data-driven Insights: It offers data in an interactive and colorful manner, ripe for revealing insights into our proprietary data, as well as curated data on mobile gamers’ preferences, from game design and in-game ads, to in-app purchases.

In a nutshell
The Dynamic Preloads Guide by AVOW is more than just a resource; it’s a beacon for mobile gaming developers navigating the complex waters of user acquisition. In an era where data drives decisions and visibility is key, this guide offers an unprecedented opportunity for developers to not just compete but excel in the highly competitive mobile gaming industry.

Dive into the Dynamic Preloads Guide to learn more about how AVOW and mobile OEMs are shaping the future of mobile gaming user acquisition.

A continuation of AVOW’s mission
This guide is not just a standalone initiative but a part of AVOW’s larger mission to educate mobile marketers about the potential of mobile OEMs in the marketing mix. It builds on the success of our previous Mobile OEM Guide, released earlier this year.