Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. With the Awards just one day away, we turn to the penultimate People's Choice category, and the nominees for Ad or Marketing Tech Platform of the Year.
Focusing on the power of location and refining the accuracy of mobile data has resulted in great growth for xAd, placing the firm in an important central role in the industry as proximity, geo-fencing and other location tools become more widely used. The company has acted as an ambassador for the opportunities that mobile can provide through location data, and is now reaping the rewards.
One of the largest independent ad tech firms, AppNexus has been an early adopter of programmatic trends like header bidding, and has expanded its video and viewability capabilities over the past year. It has also celebrated exciting new deals with publishers and platforms including LinkedIn, and a recent investment by News Corp.
Celtra has maintained a strong programmatic presence this year with a focus on improving viewability metrics and developing innovative formats with mobile-native features like vertical video. With increasing investment in video advertising, the firm is well-positioned to continue going from strength to strength.
A marketing partner with Facebook and Instagram, Smartly has developed tools for large-scale advertisers using the social networks that automate their advertising, eliminating traditionally manual tasks for some of the largest global advertisers, and helping to streamline campaign management and improve efficiencies.
SpotX has acted as an evangelist for destroying the ‘walled garden’ approach to programmatic, with recent deals with LiveRamp and Vice expanding the firm’s video capabilities and cross-screen targeting. The company has continued international expansion over the past year, and continues to strengthen in-app targeting for video advertising, which is predicted to be a key area over the next few years.
UberMedia processes billions of social, demographic and location signals daily for Fortune 500 companies across the retail, automotive and entertainment sectors, transforming mobile behavioural data into actionable business intelligence. The ad tech platform also provides advertising and measurement solutions powered by the data it gathers.
Our Award winners will be announced at the Awards Ceremony in London on 17 November. To book a seat or table, head for the Awards website or call John Owen on 07769 674824.