With the 2012 Effective Mobile Marketing Awards Ceremony less than a month away, and tickets selling out fast, we thought it would be good to take a look at the shortlisted entries in each category.
Today, were focusing on the Mobile Couponing or Barcode Campaign category – starting with the Hey DJ! Mobile Request System. Events company Amplify Entertainment introduced a leaflet printed with a QR code, which led to a mobile site, as a method of sending song requests to the DJ. The requests could also be sent via text message or tweet, and were then aggregrated using a mobile polling solution, and made available for the DJ to view on their tablet.
The Blockbuster 14 Day Free Trial Mobile Coupon Campaign saw Eagle Eye work together with O2 Media to reach subscribers with offer codes via SMS and Priority Moments, which could then be redeemed at Blockbusters Chip & PIN terminals.
Grapple entered its Comet Mobile App, which incorporated a barcode scanner alongside the usual catalogue and location-based storefinder functionality. By scanning items barcodes in store, users could access Comets database of customer and expert reviews. The clever bit is that it could also scan items barcodes in other stores, meaning users could compare prices against Comets on the go.
MobileBits McDonald’s Euro 2012 Campaign entry introduced McDonalds coupons to the Samy4Me mobile mall app. After subscribing to the McDonalds storefront within the app, users received vouchers and coupons – a total of 21 over the period – they could redeem in-store. 20 per cent of users who viewed a voucher went on to redeem it, and the number of subscribers grew by 44 per cent during the first four weeks of the campaign.
nFluence entered with its DealBoard app, which uses its Brand Sorter technology to create a user profile, filtered by which brands a user does and doesnt like – which they do themselves using a game-like interface. DealBoard then delivers relevant vouchers from affiliated daily deals suppliers. 
Its a great selection of campaigns – but which will take the honours in the Mobile Couponing or Barcode Campaign category on the night?
You can find out on 29 November, at the Awards Ceremony, at the London Film Museum. To book your place, contact Lisa Slavin by email or telephone +44 (0) 20 7183 5285. Individual seats cost £250; a table of 10 costs £2,150.
The 2012 Effective Mobile Marketing Awards are sponsored by Openmarket, 7Digital, Celtra and Propel. To find out more about how to get your business or brand involved, contact John Owen by email or telephone on +44 (0) 77696 74824.
