Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we turn to the Peoples Choice categories that were nominated and voted for by you, and the choices for Mobile Marketer of the Year.

Adam Brotman, chief digital officer, Starbucks
Brotman leads Starbucks core digital businesses, including its mobile payments, eCommerce and loyalty programmes. He helped develop the firms digital platform strategy, delivering both customer-facing and enterprise software that has helped the company develop into a digitally-agile firm with a strong mobile focus.

Andy Donkin, global CMO, Under Armour
Donkin joined Under Armour from Amazon, where he had spearheaded the creative campaigns for the Kindle, Echo, Amazon Prime and more. Now at Under Armour, he has helped the brand build on its strong mobile focus and growing network of fitness apps with creative campaigns that use mobile as a central pillar.

Jonathan Milne, chief revenue officer, Celtra
Over the past 12 months, Milne has helped redefine what creative means for mobile through his innovative approach, and has built meaningful relationships with brands, agencies and more. He oversaw Celtras international growth in EMEA and APAC, and is omnipresent at every event and conference, acting as an ambassador for the company.

Betsy Paynter, digital media manager, Heineken
As digital media manager at Heineken USA, Paynter has worked on some of the industrys most innovative and talked-about campaigns and helped Heineken transition to a mobile-first brand through a tight focus on data and bridging the online and offline worlds.

Ed Romaine, CMO, Kargo
Mobile ad firm Kargo has had a fantastic year, expanding internationally and launching its powerful mobile programmatic platform. Joining Kargo from the publishing world, Romaine has been a key figure in its successes, overseeing the companys growth and connecting with both brands and publishers to deliver the firms advertising automation tools and mobile-centred creative campaigns.

Sienne Veit, director of online product, John Lewis
Veit drove early adoption of mobile at Marks & Spencers, spearheading the growth of mCommerce, and now as director of online product at John Lewis, she has used her wealth of mobile experience to oversee numerous award-winning campaigns, as well as integrating mobile further into the core of the customer experience at the firm.

Our Award winners will be announced at the Awards Ceremony in London on 17 November. To book a seat or table, head for the Awards website or call John Owen on 07769 674824.