With the shortlist announced, the countdown to our 2015 Effective Mobile Marketing Awards is truly on. Theres less than a month until the ceremony on 26 November in London, and from now until then well be shining a spotlight on the nominees for each of our 32 categories. Today, were taking a closer look at the finalists for Most Effective Mobile Payment Solution.

Bango – Bango Boost
Bango Boost provides direct carrier billing within app stores, with the aim of giving consumers a convenient and easy way to pay for apps and digital content, as well as increasing operator revenues for mobile networks who adopt it.

Bango works closely with operators to meet their KPIs and provide vital analytics regularly, enabling networks to adapt their strategies to meet the demands of customers, fine-tune their app store marketing and manage subscription services with unparalleled insight into trends among their customer base.

Bravofly Lastminute.com Group with Jumio
With half of all UK travellers wanting to book holidays via their mobile device, poor customer experience and slow purchase journeys can be devastating to brands. Booking a holiday requires large amounts of personal information to be entered, but on a mobile this can be a frustrating experience.

Bravofly teamed with computer vision firm Jumio to enable customers to scan their passport and payment card within their app and automatically fill out their booking forms, shaving almost two minutes off transaction time and boosting conversion by 10 per cent.

Safaricom – Lipa Na M-PESA
Safaricom, which operates primarily operates in Kenya, aims to enable small and medium-sized businesses to enhance efficiency using mobile money, providing safety and convenience for merchants in Africas mobile-heavy environment.

Lipa Na M-PESA has been adopted by over 24,000 monthly active users and seen use in small, medium and large enterprises in a wide variety of sectors including supermarkets, online retail, transport, agriculture and manufacturing.

You can see the full list of finalists in all categories here. To book your place at the Effective Mobile Marketing Awards Ceremony, click here.

To get involved with the Awards as a Partner, contact [email protected]