Awards Preview – Most Effective Mobile Ticketing Solution

There are just 14 business days between now and the Awards Ceremony for the 2011 Effective Mobile Marketing Awards, which takes place in London on 3 November. If you havent yet booked your place at the event, theres still time.

But in the meantime, were taking a closer look at the nominees in the fourth category. So lets take a look at the companies and the campaigns vying for the honours in the Most Effective Ticketing Solution category. Here they are, in alphabetical order.

Masabi/Chiltern Railways – Ticket Machine in Your Pocket
Chiltern Railways mTicketing applications, designed by developer Masabi and systems integrator Atos, allow commuters to securely purchase and display rail tickets on most mass-market handsets, not just smartphones. The tickets are then available for pick up at the station, or displayed in the app as a barcode or readable ticket, which can be checked visually, or using handheld scanners.
Allowing customers to self-serve, without the need for a ticket machine at the station, helps rail operators to reduce costs, while at the same time improving the experience for passengers.

This implementation marks the first time in the UK that rail passengers are able to use both smartphones and everyday handsets to buy and receive mobile rail tickets.

Movement/Virgin Media – mTicketing at V Festival: Our Garden
Our Garden, at this year’s V Festival, was an invite-only area for Virgin Media customers, offering free drinks, pampering, wi-fi and clean toilets. Virgin Media teamed up with Movement to implement an mTicketing system for the Our Garden area, saving festival-goers the hassle of printing paper passes, and allowing redemptions to be more accurately tracked.

The scheme was implemented by identifying Virgin Media customers who had purchased V Festival tickets, and inviting them to register for tickets to the Our Garden area. Customers then received a text message containing a link to their mTicket. There was also a mobile site, previewing the invite-only area.
On the Chelmsford festival site, the mTicket achieved a 46 per cent redemption rate.

Safaricom M-Pesa/Redsky – Safaricom M-Pesa Ticketing
Kenyan telecoms company Safaricom employed agency Redsky to implement a mobile ticketing arm for its M-PESA mobile money solution. The M-PESA ticketing service enables Safaricom subscribers to search, book, pay for, and receive tickets on their mobile phone. Tickets for various events are available, including entertainment, travel, and sports events.

The service helps increase the number of M-PESA subscribers, and offers operators the chance to earn commission from ticket sales. For the events partner, the service reduces costs associated with paper ticketing, and makes tickets more accessible to consumers. In turn, customers get greater convenience when buying and redeeming tickets.

The scheme has been embraced by a number of stadiums, theatres, and travel companies in Kenya.

To book your place at the Awards Ceremony, please email or telephone +44 (0) 77696 74824. The event is strictly limited to 250 people. Tables of 10 cost £2,050, while individual seats are priced at £225.

And dont forget theres a native iOS app, a hybrid Android app, and a web app for other platforms, for the event. More details on that here.