With the shortlist announced, the countdown to our 2015 Effective Mobile Marketing Awards has begun. Theres less than a month until the ceremony on 26 November in London, and between now and then, well be taking a closer look at each of the nominees in our 32 categories.

Today, well be focusing on the finalists for Most Effective Native Advertising Campaign.

The Guardian News and Media – General Election 2015 Campaign
The Guardian considered the UK General Election as a perfect opportunity to reach young people. As a result, it promoted articles to this demographic via Facebook and Twitters native ad offerings, delivering the best digital advertising results the Guardian has ever seen, and a 18.4 per cent uplift in mobile traffic to its site com from 18-24 year olds during the election month.

Renault and Manning Gottlieb OMD – Renault Twingo Tunnel
Sticking with the playful theme of the Twingos launch campaign, Renault and MGOMD produced a mobile game using animation assets from the accompanying TV creative. Distributed on Boxing Day to make the most of people playing with their new devices post-Christmas, the game received 65,000 plays of the game with an average dwell time of over six minutes.

Sky and MediaCom – Sky Movies Rovio Campaign
MediaCom partnered with Celtra and Rovio, maker of Angry Birds, to build a bespoke rich media ad unit for the Sky Movies Easter campaign, themed around the popular game. Users can then interact with the games trademark slingshot to knock over blocks surrounding a Easter egg and reveal Sky Movies’ Easter treats and competition details.

Starbucks and Manning Gottlieb OMD – Frappuccino’s Summer Social
Starbucks asked 11 of the biggest influencers on the likes of YouTube, Instagram and Vine to ask what is your defining moment of summer?, creating 17 pieces of sponsored content which were promoted across platforms, and included a media-first UK Snapchat partnership. Combined, the content attracted over 4.7m views, halving the previous years eCPV to £0.03.

Universal Music, Sky and MediaCom – Universal Music launch Sky’s SnapChat Discover Hub
To promote the How Deep is Your House compilation, weeks after its initial release, Universal used Snapchat to reignite consumer interest among the 16-24s, and partnered with Sky Sports to reach its male-skewing audience on the Snapchat Discover platform. Off the back of the campaign, the album rose from the Top 40 into the Top 15 within the space of a week.

You can see the full list of finalists in all categories here. To book your place at the Effective Mobile Marketing Awards Ceremony, click here.

To get involved with the Awards as a Partner, contact [email protected]