With the shortlist announced, the countdown to our 2015 Effective Mobile Marketing Awards has begun. Theres less than two weeks until the ceremony on 26 November in London, and well be using the time between now and then to explore the worthy nominees who have earned a place on the shortlist for each of our 32 categories.

Today, well be focusing on the finalists for Most Effective Search Campaign

Benefit Cosmetics and Liberty Marketing – Local SEO
Liberty and Benefit had previously worked together on a successful PPC campaign, but took a different approach with this campaign aimed at increasing footfall in Benefits stores. By taking over Benefits local listings in the UK, Liberty restructured, branded and optimised them, resulting in increased footfall and spending at branches as well as adding long-term value to the brands online position, all for an incredibly small budget.

Football Super Tips and Liberty Marketing – Transfer Deadline Day Quiz
Taking advantage of the annual surge of internet search traffic around Football Transfer Deadline Day, Football Super Tips and Liberty created a fun quiz that aimed to build brand awareness and create a buzz around the day. Through clever use of SEO and social sharing, they were able to capture £80,000 worth of search traffic for a fraction of the cost.

LV= and Google – LV= Mobile Enhancement
In addition to overhauling its website with responsive design to ensure potential customers had the best possible experience, LV= embraced Google AdWords to bring a new audience to its services, combining geo-targeting and time-based modifiers to drive mobile click-through rates higher than desktop, and making use of retargeting tools to ensure consumers were kept engaged with the brand.

Samsung, Starcom Mediavest and Google – Samsung Search Goes Viral
Word-of-mouth recommendations are one of the main drivers in phone brand choice, so with the launch of the Galaxy S6, Samsung aimed to create a cross-device campaign that would go viral. Making use of mobile-optimised copy and mobile bid modifiers on AdWords, the company placed ads on rival phones search terms, capturing the imagination of consumers and the press, and resulting in an 85 per cent boost in impression share and over 1,300 per cent increase in paid search CTR.

You can see the full list of finalists in all categories here. To book your place at the Effective Mobile Marketing Awards Ceremony, click here.

To get involved with the Awards as a Partner, contact [email protected]