Last week, we announced the shortlist for our 2015 Effective Mobile Marketing Awards. Were just over a month away from the ceremony, which takes place on 26 November in London, and were using the time between now and then to highlight some of the finalists in each of our 32 categories. Today, well be putting the spotlight on the nominees for Most Effective Smartphone App.

Domino’s Pizza and Future Platforms – Domino’s UK & ROI Mobile Apps
When Future Platforms was appointed as Dominos sole mobile development partner in 2012, the brands apps were rebuilt in a singular development language, which has been extended to support iPad, Windows 8.1 and Phone 8, and even Xbox One. Together, these apps account for more than half of all Dominos digital orders, processing more than £5m in sales each week.

Equiniti and Mubaloo – Equiniti Pension Solutions Compendia App
Equiniti provides software and services to 7m of the UK’s pension scheme members. Following the launch of the Compendia app developed by Mubaloo and sister company TRW Digital, Equiniti saw an 238 per cent increase in members registering for self-service in a year, to a total of more than 28,000.

Getin Noble Bank
Getins mobile banking app for iOS, Android and Windows offers all the features youd expect, with some neat mobile-first extras added on top. These include a password-free login system; money transfer via text, email or even Facebook; and the ability to pay bills by scanning a QR code or store receipt details using the device camera.

Highstreet – PME Legend Shopping App
Dutch fashion brand PME Legend created a native iOS shopping app using the Highstreet Shopping App platform. A large proportion of its 30,000 downloads in the Netherlands have converted into regular active users, helping closing the gap between mobile traffic and revenue, with the app outperforming revenue from the brands mobile site by 13 per cent.

Lloyds Banking Group – Mobile Banking App
Lloyds revamped its app to meet the evolving needs of customers, as part of a wider digital transformation. The updated version currently holds a 4.5 star rating in the App Store, and monthly customer logins have increased by 89 per cent.

MX Data – Tube Map
MX Datas 50-plus transit apps cover train, bus, car and bike routes in cities including London, New York, Guangzhou and Dubai, with the original Tube Map app at the centre of it all. The app offers station information, live departure boards, line statuses and real-time route planning to the citys 3m daily passengers for free.

Patient – Patient Access Mobile App
The UKs first GP services app, Patient makes it possible for patients to set up and cancel appointments, order repeat prescriptions, and view their medical record, by connecting securely with the IT systems of partnered practices. The app can also be used in tandem with Apple Healthkit to create a personal health record, which – with the users permission – can then be viewed by their doctor.

Proelios Brand Gaming and Deep Silver Fishlabs – Volkswagen Group China Sports Car Challenge Mobile Game Series
A series of racing game apps which have been downloaded over 25m times, Sports Car Challenge promotes Volkswagens brands in Chinese markets by giving players the chance to take its cars for a virtual test drive. In Sept 2014, a 10-week trial saw the app used to contact potential VW customers, generating over 9,000 sales enquires and 339 qualified sales leads.

Shopcade
With the impact of famous influencers on fashion purchases on the up, Shopcade merges fashion news and shopping into a single app. Users can get updates on the latest celebrity styles and fashion trends, and see photos of purchases shared by friends, then go on to purchase anything they like the look of direct on their phone.

TVPlayer
TVPlayer is the UKs fastest growing live TV service, a legal aggregator of over 60 free-to-air channels. Having notched up 250,000 downloads in its first month after launch, the app now has an audience of over 500,000 weekly users, and is in the process of launching a pay-TV service called TVPlayer Plus.