Awards Preview – Most Effective Tablet Advertising Campaign
- Thursday, November 12th, 2015
- Share this article:
With the shortlist announced, the countdown to our 2015 Effective Mobile Marketing Awards has begun. Theres less than a month until the ceremony on 26 November in London, and between now and then, well be taking a closer look at each of the nominees in our 32 categories.
Today, well be focusing on the finalists for Most Effective Tablet Advertising Campaign.
Ford UK and Mindshare – WARP
To reach a digital-savvy target audience, which were identified as 62 per cent more likely to access the internet through a tablet than average, Ford partnered with Mindshare and the Metro to create WARP. A weekly digital magazine exploring the future of tech, including a Focus feature on how tech would change the driving experience, WARP attracted over 22,000 users each week, which research showing an uplift in brand recall for reader.
Millennial Media, AvatarLabs and MEC Los Angeles – Paramount Pictures, Transformers: Age of Extinction
For the release of Transformers: Age of Extinction, Paramount Pictures ran a campaign featuring a video trailer and interactive animation in six markets. The ad generated more than 2.6m completed views of the trailer, with five per cent of viewers clicking through to additional video content and social channels.
Pandora, Widespace and Cream – Pandora Rose Collection
Widespace created a custom tablet format for jewellery brand Pandora, showcasing multiple products on a carousel that the user could navigate by swiping. The campaign exceeded its key objective of driving engagement with the products, with an impressive interaction rate of 7.3 per cent.
To get involved with the Awards as a Partner, contact email@example.com