Awards Preview – Most Effective Use of Video

With the shortlist announced, the countdown to our 2015 Effective Mobile Marketing Awards has begun. Theres less than a month until the ceremony on 26 November in London, and between now and then, well be taking a closer look at each of the nominees in our 32 categories.

Today, well be focusing on the finalists for Most Effective Use of Video.

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Dulux UK, BBH and WIREWAX – Explore Colour: Interactive Film
Dulux launched an interactive video which enabled the viewer to brush their finger over any object or surface to see the relevant paint colour. This was supported with other content – along with shareable Pinterest photos of matching decor, complementary colour swatches and in-video design tutorials – all delivered in-browser on iOS.

Jaguar and Mindshare – Feel Wimbledon
Jaguar used bespoke wearables and sensory beacons to capture human responses at Wimbledon in real-time, data which was then analysed to create video and other content by Mindshare to give fans around the world the Wimbledon feeling.

LoopMe – StudioCanal: Shaun the Sheep
To reach the target audience of families with children and regular moviegoers for kids’ films, and drive them to Amazon and iTunes to purchase Shaun the Sheep: The Movie, this campaign leveraged mobile devices gyroscope and swiping functions to make the ad more fun to play with, driving significantly higher than average results.

Millennial Media & Empowering Media at Aegis – Microsoft Cloud
Recognising that the B2B audience for its cloud solutions business are heavy mobile device users, Microsoft ran a mobile video campaign that leveraged its own rich brand video assets, targeting business users via Millennials audience profiles, geographic location and retargeting tactics. Over two months, the campaign saw almost 3m with an video completion rate of 70 per cent.

Universal Music, Sky and MediaCom – Universal Music launch Sky’s SnapChat Discover Hub
To promote the How Deep is Your House compilation, weeks after its initial release, Universal used Snapchat to reignite consumer interest among the 16-24s, and partnered with Sky Sports to reach its male-skewing audience on the Snapchat Discover platform. Off the back of the campaign, the album rose from the Top 40 into the Top 15 within the space of a week.

Vizeum Amplifi and Opera Mediaworks – Stella Artois World’s Greatest Events
As part of a push to ultimately re-establish the brand as the number one premium beer, the Stella Artois World’s Greatest Events campaign leveraged Wimbledon to create a bespoke branded video, which was then distributed in 15- and six-second forms, the latter funded by Opera Mediaworks Short Form Video Fund.

You can see the full list of finalists in all categories here. To book your place at the Effective Mobile Marketing Awards Ceremony, click here.

To get involved with the Awards as a Partner, contact john.owen@wearedotmedia.com